About

Ace Products Team

As the global economy and music products marketplace has evolved, so has Ace Products Group. Since it’s inception in 1983, Ace Products Group has firmly established itself as a thought leader and the go-to source for all things music accessories. As both a manufacturer and distributor, the Ace Products mission is simple: Design products of the highest possible quality at the most affordable prices. “We are the music accessories experts” says Ace founder Alan Poster, and this expertise is clearly reflected in the sheer volume of product variety Ace brands provide. From gig bags and instrument cases to cables, stands and transforming utility carts, Ace Products delivers the best selection of accessories in the industry today.

At the heart of the Ace Products operation is the Sales Engine, a finely tuned team with tried and true methods for moving product and supporting growth. And it is the passion, enthusiasm and dedication of this team that propels the business forward. “Our entire team comes in each day ready to hit the ground running – we’re passionate about music, our accessories, and making sure every single one of our dealers is building their business” explains Sales Manager Jesse Grossmann.

This relentless dedication can be seen throughout the Ace Products family of brands. One notable example is the recently launched RBX SERIES by REUNION BLUES. Consumers and dealers alike came to Ace looking for a protective, lightweight and affordable gig bag, and Ace answered their call with RBX – a perfectly balanced blend of instrument protection that hits the sensitive “under $100” price point. PIG HOG CABLES new VINTAGE SERIES instrument cable line meets another demand – ultra-tough cables with a flashy look and a price tag that sells, all while building our dealers business.

Brands STRUKTURE and KACES bring everyday selling “bread and butter” products to the table, essentials like gig bags, hardshell cases, band & orchestra instrument accessories, music stands, guitar stands, and a staggering selection of others. Arguably the most inventive utility cart ever designed, ROCKNROLLER MULTI-CART is the long standing top selling cart in the music industry. The list goes on, but one thing is certain – Ace Products knows how to nurture it’s brands and ensure their lasting success.

The accessory innovations of every Ace Products brand, and the company’s philosophy come together around the core values of outstanding design, utilizing the latest technological advancements in manufacturing, and consistently exceeding dealer and consumer expectations. “In everything we do, we listen to our dealers, and the musicians using our accessories – that’s where it all starts” says Vice President and product design guru Dave Andrus. This attentiveness to industry demands is part of what drives Ace’s success, has attracted some of the highest profile musicians in the world to their brand’s rosters, and led them to build lasting partnerships with the largest players in the industry. But, the process doesn’t end there. Ace Products is hungry for more, and is perpetually looking for new ways to expand its horizons. Every day is a new opportunity – to grow, share, and redefine the industry.

To become a dealer, or to learn more about distributing your product through Ace Products Group, please contact us at 1-800-950-1095, or email sales@aceproducts.com.