Other articles

Coffin® Expands & Joins Ace Products Group®

coffin, coffin caseCoffin, the original creator of coffin guitar cases officially announces their new partnership with Ace Products Group, along with expansion plans for the Coffin brand. Ace Products is excited to welcome Coffin to their growing family of brands, and collaborate on new coffin-inspired accessories to debut at the 2018 Winter NAMM show.

Founded in 1996 by the famed Jonny Coffin, the Coffin brand. was brought to life with the creation of a single, handmade case. As a guitar player, designer, silversmith and entrepreneur, Jonny built both that first case, and the legacy of Coffin. Now looking ahead, “the future of Coffin is growth, and evolving with the latest trends in alternative and underground subculture” says Jonny. As an established, trend-setting brand, “Coffin is a great addition to the Ace brand family – we share a vision for the future of the music products industry” says Ace Vice President Dave Andrus. Look out for a new website, and all new Coffin products rolling out in 2018!

Visit Coffin at Winter NAMM booth #6106, or go to www.coffingear.com to learn more.

Created by the sinister vision of the famed Jonny Coffin, Coffin is the one and only maker of hauntingly inspired cases and accessories for guitar, bass and percussion instruments. With frightfully clever shapes and patterns, Coffin cases are known for their uncanny ability to stand the tests of time, and turn the heads of both the living and undead alike. The only question is – Where will your guitar spend eternity?

Ace Products Group To Distribute Yamaha Accessories

Yamaha logo for Ace




Leading music accessory manufacturer and distributor Ace Products Group® officially announces the addition of Yamaha® Band and Orchestra accessories to their rapidly growing product lines and expanding distribution channels. The alliance marks a strategic milestone for Ace Products, as the Ace brand continues to gain market share industry-wide. Effective immediately, Ace will now offer Yamaha® accessories for band and orchestra instruments, alongside their Kaces®, Strukture®, Reunion Blues®, Pig Hog®, Fender® and RockNRoller Multi-Cart® brands.

The rich history and prestige of the Yamaha® brand, united with the entrepreneurial passion of Ace Products creates an ideal match. “We are very particular about who we do business with” says Vice President Dave Andrus, “Yamaha’s dedication to superior quality, value and enrichment through music fit perfectly with our vision”. Driving dealer success by delivering high profit, high quality accessories is at the heart of the Ace Products mission, and the addition of Yamaha® is the newest way they are helping music dealers thrive.

Visit the Ace Products dealer portal www.acedealerportal.com to shop Yamaha ® band and orchestra instrument accessories, or call 800-950-1095 to learn more.

Welcome to the Ace Blog For Music Dealers

cogsWelcome to the official Ace Products Blog for dealers! Our mission is to help M.I. dealers succeed in today’s competitive, and constantly changing marketplace, and we’re here to arm you with all the tips & tricks you need to get ahead of the game. In the coming weeks and months, we plan to cover topics like how to compete with big box retailers, how to build a website, how social media can drive traffic to your store, as well as fresh merchandising ideas, words of wisdom from our top dealers, and more.

Your thoughts and comments are always welcome, so please feel free to start a conversation, recommend a topic you’d like to see us cover, and let us know what you think!